BRCC Social Branding

Blue Ridge Community College, despite its status as the one of the fastest growing two-year institutions in the Shenandoah Valley, has been historically slow to adopt social media. In October 2021, we were eager to finally address this blind spot and develop a much needed Instagram presence which would better reach our current generation of students. With bright colors, bold type and playful motifs, we wanted to break away from more dour collegiate branding and connect with Gen Z’s fresh, irreverent spirit.